‘Spin’ Magazine Going Bimonthly | Adweek Several years ago, my magazine ceased printing entirely. We had “right-sized” our publishing venture previously, electing to limit frequency (and increase quality) as we responded to changing consumption habits and harsh advertising realities. The truth that every publisher faces is that there really isn’t much of a need for a monthly print magazine—much less a music one. So, is Spin’s move a desperate sensible shift based on a changing content landscape or a budget crisis? Probably a bit of both given a 35% ad drop in the previous few years. But I’m not here to be a naysayer or parade rain-uponer. Hell, I subscribe to Spin! Ultimately, I still believe deeply in print. It’s not going anywhere. Magazines like Spin, if they can reinvent themselves (no small challenge), and put ideas ahead of quickly aging news and reviews, may have a chance even in today’s Flipboard world. Who knows, maybe even URB’s print magazine has a second life somewhere.
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‘Spin’ Magazine Going Bimonthly | Adweek

Several years ago, my magazine ceased printing entirely. We had “right-sized” our publishing venture previously, electing to limit frequency (and increase quality) as we responded to changing consumption habits and harsh advertising realities. The truth that every publisher faces is that there really isn’t much of a need for a monthly print magazine—much less a music one.

So, is Spin’s move a desperate sensible shift based on a changing content landscape or a budget crisis? Probably a bit of both given a 35% ad drop in the previous few years. But I’m not here to be a naysayer or parade rain-uponer. Hell, I subscribe to Spin!

Ultimately, I still believe deeply in print. It’s not going anywhere. Magazines like Spin, if they can reinvent themselves (no small challenge), and put ideas ahead of quickly aging news and reviews, may have a chance even in today’s Flipboard world. Who knows, maybe even URB’s print magazine has a second life somewhere.

Source: adweek.com

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  1. roker posted this